Entrepreneurs outside the EU/EEA who sell products (non-food) directly to European consumers, must appoint a Responsible Person, located in Europe, to warrant product safety, compliance with all laws and regulations, and to act in case of a safety related issue, for example by carrying out a product recall. This is part of the General Product Safety Regulation that came into effect in 2024. 

A new opportunity for service providers of course, but what does this mean in Practice? What are risks for the new players offering these services, and for the foreign businesses offering these products? 

This article aims to focus on some specific aspects that may require your attention.